21st May 2021Back
Author: Benedict D’Alessandro
Role: Business Manager
Vitafoods 2021 – Who would have thought we would come full-circle with back-to-back virtual events!?
Vitafoods brings together market leaders for the global nutraceutical industry, with this year being no different. My principle focus was to review the ever-shifting consumer demand landscape within these product spaces.
When looking towards nutrition, from sports powders to supplements, personalisation is still key! Having the opportunity to choose between plant and dairy proteins, kosher and halal options and novel tailored blends, remains a core innovative motivation. Moreover, consumers are looking for demonstrable efficacy, backed up by clinical studies and a concrete safety profile.
With protein rich beverages growing at a CAGR of 9.6% (2020-2025), Vitafoods was also a unique opportunity to discuss Biocatalysts’ new protease designed to hydrolyse casein. The anti-catabolic protein ingredient is increasingly being used for a plethora of applications such as infant formula, sports nutrition and health foods.
If you would like more information on how our enzymes can provide solutions to your challenges as you develop your ingredients, contact us.